OUTDOORCHEF, a DKB Household brand, is a leading manufacturer and seller of premium grills. Over 25 years ago, the company became famous for its invention of the gas kettle barbecue, which made barbecuing more versatile, healthier, and safer. Since then, its innovations have been driven by its engineers, who came up with new product feature variations every year. Meanwhile, the competition – most notably, Weber – was catching up and it was clearly time to change gears. OUTDOORCHEF decided to take a new approach: start by building a deep understanding of consumers, then have end-user needs and pains drive innovations.
How to enter the premium grill segment: customer pains provide the clue
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