Know your customers value metrics

Develop a convenient product for the user by knowing their value metrics. Beat Walther describes how CFI JTBD captures and defines these metrics so they can be used for innovation. See the short video below.

From the JTBD Meetup in Geneva where we gave a talk about the job of „Jobs-to-be-done“.

2018-06-05T15:39:54+00:00

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