Know your customers value metrics

What is a great product? One that provides value to the customer. How do they judge whether or not this is the case? By applying Value Metrics. Beat Walther describes how CFI JTBD captures and defines these Metrics so they can be used for innovation. See the short video below.

From the JTBD Meetup in Geneva where we gave a talk about the job of „Jobs-to-be-done“.

2019-01-15T13:02:04+00:00

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