What is value?

Innovation is easy, successful innovation is not. Beat Walther explains what value is through a JTBD lens. Understand where value can be provided in order to achieve successful innovation. See the short video below.

From the JTBD Meetup in Geneva where we gave a talk about the job of „Jobs-to-be-done“.

2018-06-05T15:35:06+00:00

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