By what we call Customer-Focused Innovation. It consists of three steps:

  1. Frame the growth idea from the customers’ perspective
  2. Discover and measure unmet needs and opportunities
  3. Spin the growth idea towards the unmet customer needs

For many years Jobs-to-be-done is the key way of thinking that informs each stage of our Customer-Focused Innovation model.


The Vendbridge core team:

Beat has more than 25 years of experience in business strategy, innovation and marketing & sales.

Yann has more than 10 years of experience working with the CFI Methodology and JTBD.

Petra has more than 25 years of experience in market research and project management.

Annika is a Junior Consultant at Vendbridge since 2020.

For general inquiries: hello@vendbridge.com

Global reach

We uncover unmet customer needs around the globe. Thanks to a network of partners and the power of digitalization.

Customer insight explorations over the past 10 years


Our global clients are larger companies and innovative technology startups. They have one thing in common: Provide more value to the customer.

Client feedback

The project with Vendbridge helped to internalize the Jobs-to-be-done way of thinking in the teams and structure customer Pain Points by importance and fulfillment – i.e. customer relevance

Market, Innovation & Technology Manager, Leading car manufacturer

Thanks to Vendbridge we systematically revealed where there are market opportunities before developping the pilot. We could know in advance that whether in development we are on the right track. And the successful launch of the pilot proves us right.

Dominik Sieger, Project manager new mobility services SBB CFF FFS

The advice Vendbridge gave for our B2B sales strategy has changed the game.
Resulting in a better learning curve and most important more closed deals.
I would highly recommend hiring Vendbridge to work on sales acceleration.

Jim Hershkowitz, Co-founder Immodating

We are positively surprised by how concretely we now understand customer problems and needs. Some of the results feed directly into our digital development.

Roger Krähenbühl, Head of railway production, SBB CFF FFS

Every time I visited India in the last 4 years, more questions occurred.
With this approach, I discovered solutions to answers.
I am now prepared to go ahead full steam with these ideas.

Lindt & Sprüngli of Switzerland, Area manager India



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