By what we call Customer-Focused Innovation. It consists in 3 steps:
- Frame the growth idea from the customers’ perspective
- Discover and measure unmet needs and opportunities
- Spin the growth idea towards the unmet customer needs
For many years Jobs-to-be-done is the key way of thinking that informs each stage of our Customer-Focused Innovation model.
Our global clients are larger companies and innovative technology startups. They have one thing in common: Provide more value to the customer.
We uncover unmet customer needs around the globe. Thanks to a network of partners and the power of digitalization.
Customer insight explorations over the past 10 years