The Customer Value Map
We create a deeper customer understanding with jobs-to-be-done, a strong logic to understand customers better. Because people do not want a drill. They want a hole in the wall. Key in our approach is the Customer Value Map, a tool to guide market strategies, innovation initiatives and new product developments.
Business questions answered from a user perspective
Innovation strategies with more customer value
Which ideas and features make the most sense from the customer’s perspective
Prioritized development roadmaps
What added value should we promise?
Convincing value propositions
How do we change usage and buying behavior for an innovation?
Strategies for customer behavior
The advice Vendbridge gave for our B2B sales strategy has changed the game.
Resulting in a better learning curve and most important more closed deals.
I would highly recommend hiring Vendbridge to work on sales acceleration.
Jim Hershkowitz, Co-founder Immodating
Your professionalism and commitment impressed me. My objective has been achieved.
Changing the mindset from: «What new business model can we develop?» to
«What are the opportunities for us, given our customer's true needs?»
Antonio, Head of Global Market Access
I thought I knew my clients, but what I discovered from your project
gave me a whole new perspective on how our clients think.
Paul, New Business Model Developer
When I committed the money for this project, I expected
one new insight. Now I got at least 8. It was worth every pound.
Laura, Head of Market Access UK
With Vendbridge we did an amazing project. They helped us open up our eyes
and have a different perspective that brought real good value to us.
TV Provider, Head of Innovation
Every time I visited India in the last 4 years, more questions occurred.
With this approach, I discovered solutions to answers.
I am now prepared to go ahead full steam with these ideas.
Lindt & Sprüngli of Switzerland, Area manager India
In the context of the project focusing on TV Widgets,
I was truly impressed by the power of your method,
the practicability of your tools and the inspiration that came from it.
Digital TV, Head of Innovation
Vendbridge’s advise was really amazing. The tools they recommended, like the pain
sheet, revealed totally new insights from our clients, which we can use to demonstrate
our value. I am sure this will instantly improve our sales results.
Technology Startup, CEO
You Vendbridge guys really inspired our relationship managers.
Global Retail Bank, Business Unit Head Asset Management