Vendbridge is a partnership

Beat Walther

Beat has more than 25 years of experience in business strategy, innovation and marketing & sales.

Alice Šáchová

Alice Šáchová-Kleisli has more than 25 years of international experience, including 14 years as a Managing Director and CEO.


Petra England

Petra has more than 25 years of experience in market research, competitive intelligence and project management.

Yann Wermuth

Yann has more than 6 years of experience working with the CFI Methodology and JTBD.

Arianna Sindreu

Arianna is a Junior Consultant at Vendbridge since 2017.

The sales bridge to your customer

Vendbridge means sales bridge – the fastest connection between companies and customers. In today’s world, both sides are busy with their own problems and have lost the ability how to work together.

Vendbridge has been founded by Stephan Peyer and Beat Walther, two experienced marketing and sales executiveswho have work experience from such companies as Procter & Gamble, Unilever and McKinsey & Company which have always put the customer first. Since 2001 we connect companies with their respective customers. Our specially developed methods and programs enable you to propose your customers more value, value they truly appreciate. Our clients confirm that this boosts profitable growth.

171003.f CFI Logo VGA blau

Since this perspective on customers is so important for us, Vendbridge founded in 2007 the CFI Institute for Customer-Focused Innovation together with Roger Chevalier. CFI is leading in recognizing new customer insights and in turning them into innovation. It has taken the job-to-be-done logic, a powerful concept used in innovation and business modeling, one step further. Roger Chevalier is a pioneer in the job-to-be-done approach with more than 20 years of experience out of more than 100 innovation projects.


Vendbridge AG
Dreikönigstrasse 47
8002 Zürich
Phone +41 43 243 67 77

The advice Vendbridge gave for our B2B sales strategy has changed the game.
Resulting in a better learning curve and most important more closed deals.
I would highly recommend hiring Vendbridge to work on sales acceleration.

Jim Hershkowitz, Co-founder Immodating

Your professionalism and commitment impressed me. My objective has been achieved.
Changing the mindset from: «What new business model can we develop?» to
«What are the opportunities for us, given our customer's true needs?»

Antonio, Head of Global Market Access

I thought I knew my clients, but what I discovered from your project
gave me a whole new perspective on how our clients think.

Paul, New Business Model Developer

When I committed the money for this project, I expected
one new insight. Now I got at least 8. It was worth every pound.

Laura, Head of Market Access UK

With Vendbridge we did an amazing project. They helped us open up our eyes
and have a different perspective that brought real good value to us.

TV Provider, Head of Innovation

Every time I visited India in the last 4 years, more questions occurred.
With this approach, I discovered solutions to answers.
I am now prepared to go ahead full steam with these ideas.

Lindt & Sprüngli of Switzerland, Area manager India

In the context of the project focusing on TV Widgets,
I was truly impressed by the power of your method,
the practicability of your tools and the inspiration that came from it.

Digital TV, Head of Innovation

Vendbridge’s advise was really amazing. The tools they recommended, like the pain
sheet, revealed totally new insights from our clients, which we can use to demonstrate
our value. I am sure this will instantly improve our sales results.

Technology Startup, CEO

You Vendbridge guys really inspired our relationship managers.

Global Retail Bank, Business Unit Head Asset Management