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Exploit opportunities
your competitor
has not seen,
but your customer
already expects.

Most growth strategies look convincing on paper, yet only a few actually have impact in the market. Why? â€‹â€‹They don’t resonate with the customers.  

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At Vendbridge, we turn bold strategies into market traction, by spinning them towards customer problems before your competitor even notices them. 

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Our proven Customer-Focused Innovation (CFI) methodology will tell you:

  • which unmet needs are opportunities to go after 

  • which customer segments you should focus on

  • what value propositions will resonate

  • which new products will drive real impact​

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Don't let your strategy disappear in a folder. Instead, pursue opportunities your competitors haven’t seen yet, but your customers already expect.

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For over 20 years, Vendbridge helped leading companies turn ideas into measurable success. Proven in more than 130 B2B and B2C projects. Delivered results in sales, marketing, and product development.

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Growth isn’t just about outperforming the past. It’s about creating new futures.

Clients

Ambitious companies and innovative technology startups with one goal in common: Accelerate growth by providing more value to the customer.

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The brains behind Vendbridge

Vendbridge consists of two partners Beat Walther and Yann Wermuth. Together they co-created and improved CFI over the past 15 years with a vast client base. ​​

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Yann Wermuth
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Beat Walther

What's your growth mission?

We are excited to know more about your challenges and your project.

Thank you for your message!

Contact home

Vendbridge AG
Neue Hard 14
8005 Zürich

Phone: +41 43 243 67 77
e-Mail: hello@vendbridge.com

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Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insights expert, we translate business objectives into the user perspective, uncover actionable customer insights,  and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation methodology is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

Creators of

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