Become Incomparable.
When pressure mounts and markets change, we take you into a league of your own.
For more decision confidence, pricing freedom and fun in sales.
TRUSTED BY
The six programs to become incomparable.
Six programs, one core logic: Customer inspiration as a source first, Vendbridge Spin second.
The Blue Position
Your incomparable market position.
The Journey
Your unbeaten path to the Blue Position.
The Story
Your irresistible promise.
Seed the dream
Focus your company on value.
Design the nuggets
Products that deliver what customers crave.
Sell the value
Sell value, not rebates.
A unique approach to make you incomparable
Achieving incomparability is only possible with deep, new customer insights. That's why all our programs start with CFI. CFI stands for Customer-Focused Innovation, one of the most advanced methods for identifying and measuring customer problems.
Jobs-to-be-done
What customers really want to achieve – in their own words.
Measurability
Quantified value drivers instead of vague assumptions.
Actionability
Concrete recommendations for action that can be implemented immediately.
Partners focused on action.
We are focused on actionability, not slides.
Co-founder & Partner
The Visionary
25+ yrs of C-Level advise in business strategy & entrepreneur-ship and marketing & sales. Several board member roles. Formerly P&G, McKinsey.
Partner
The Thinker
10+ years of CFI method & JTBD. PhD in philosophy. Passionate about AI & side projects. Initiator & co-host Product Quest Podcast
Co-founder & Board member
The Shaper
20+ years as a C-level executive and CEO. Various CEO turn-around mandates. CIO at MCH. Serial entrepreneur. Formerly Unilever.
