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You do not have an idea problem. 
You have a selection problem.

Every major growth decision starts the same way. A budget, a long list of ideas and options, and one question: What should we do now?

Nothing in the standard process answers this outside-in from the customer's view in a fact-based way. So the decision is made based on internal beliefs, trends of the moment, or on which opinion argues hardest.

Vendbridge takes the guesswork out of growth decisions. We measure what your customers are trying to get done and how badly it is solved today. So the options that do not solve a real customer problem come off the table, and the ones that hit a real pain get the money and the conviction to go big.

So you make the right call. And can defend it.

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Five decision we help to make

20+ years of experience

Evidence you can act on.

What we bring

The Customer-Focused Innovation approach

Customer-Focused Innovation is our Jobs-to-be-Done process, built over 20 years and 150+ growth missions. 

How we work with you

Partners focused on action.

We are focused on actionability, not slides. 

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Co-founder & Partner

The Visionary

25+ yrs of C-Level advise in business strategy & entrepreneur-ship and marketing & sales. Several board member roles. Formerly P&G, McKinsey.

Email

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Partner

The Thinker

10+ years of CFI method & JTBD. PhD in philosophy. Passionate about AI & side projects. Initiator & co-host Product Quest Podcast

Email

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Co-founder & Partner

The Shaper

20+ years as a C-level executive and CEO. Various CEO turn-around mandates. CIO at MCH. Serial entrepreneur. Formerly Unilever. ​​

Email

Vendbridge AG
Neue Hard 14
8005 Zürich

Phone: +41 43 243 67 77
e-Mail: hello@vendbridge.com

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Vendbridge takes the guesswork out of growth decisions. We measure what your customers are trying to get done and how badly it is solved today — so the options that don't solve a real problem come off the table, and the ones that hit a real pain get the money and the conviction to go big. Twenty years, 200+ growth missions and 8'000 measured customer discoveries: the benchmark base your own pain scores get read against.

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