You do not have an idea problem. 
You have a selection problem.

Every major growth decision starts the same way. A budget, a long list of ideas and options, and one question: What should we do now?

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Nothing in the standard process answers this outside-in from the customer's view in a fact-based way. So the decision is made based on internal beliefs, trends of the moment, or on which opinion argues hardest.

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Vendbridge takes the guesswork out of growth decisions. We measure what your customers are trying to get done and how badly it is solved today. So the options that do not solve a real customer problem come off the table, and the ones that hit a real pain get the money and the conviction to go big.

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So you make the right call. And can defend it.