When you choose a Christmas gift, you first think carefully about your loved ones. You want to give them something new, something valuable, something surprising. It doesn’t cross your mind to make a gift that only you like.

The same should be true when developing new products. Exploring and measuring carefully what your customers want, before working on solutions.

The reality of product development is different. Most companies spend all their time and money on developing technical solutions and features. And close to none to find out what their customers really want. With the result that many new products miss the point: Customers want something new, something valuable, something surprising. Like your loved ones!

If you want to make a special gift to your customers next year, talk to us! We wish you happy holidays and many surprising gifts!