“Know your customer”… “Solve a problem”… “Fulfill a need”…

You have no doubt heard a variation of these mantras before, but what do they actually mean?

Want to better understand your customer “problem”?
Identify your target market correctly?
Find new growth opportunities for your business?
Decide which features to add or remove?
Figure out how to talk about your product or service offering?

On the 16th of april we went to the JTBD Meetup in Geneva and gave an introduction of the job of “Jobs-to-be-done”. See the full video below.