Jobs-to-be-done (JTBD) promises groundbreaking innovations and predictable market success. Sometimes it is praised as an independent method, then as a supplement to design thinking or UX methods or as enrichment of the strategy process.

At the event we want to discuss the following questions:
– What is jobs-to-be-done really? What’s good about JTBD?
– What different schools have formed? What do they achieve – and what do they not?
– How to apply it for strategy, innovation, marketing and business modeling?