Some of you know: We have launched the project «Home? Office? Works!», an open Jobs-to-be-done project to find out what home office workers really want. It’s framed around the core job: «To work from home/remote» and intends to make home office, remote work, and virtual team leadership more creative, more productive and better.

A key building block to make Jobs-to-be-done actionable is quantitative validation. Learn how we do that during our next session on April 28.

We will show how to turn the findings of 20 in-depth interviews into a validation plan. And you will see how we plan to turn the results into actionable insights.

 

Short insight:

Still in the second phase “Discover” this meetup leads us one step further.

The true power of JTBD comes from the user-quantified Value Metrics.
Therefore, the next step is to quantify the Value Metrics that we collected in the qualitative interviews. These Value Metrics got rated from 1 to 5 in regards to importance (1=not important at all/ 5=extremely important). So the interviewed person was asked:

How important from 1 to 5 is it for you….

(Value Metric #1)
1. that others in a meeting can always hear your voice properly.

(Value Metric #2)

2. to never have some food in your mouth when you must unexpectedly speak in an online meeting.
….
In the next step the exact same Value Metrics get rated by the interview partner from 1 to 5 in regards to fulfilment (1=not fulfilled at all/ 5=extremely fulfilled).
So the interview person was ask:
How fulfilled from 1 to 5 are you when it comes to….
(Value Metric #1)
1. that others in a meeting can always hear your voice properly.

(Value Metric #2)

2. to never have some food in your mouth when you must unexpectedly speak in an online meeting.
….
From this quantified Value Metrics we got a Value Map with the x-axis that depicts the importance from 1 to 10 and the y-axis that depicts the fulfilment from 1 to 10. Every Value Metric is shown as a point in this map and therefore shows on one sight how the rating for this Value Metric was.
Pain Points, Value Metrics that were rated with high importance but low fulfilment, are the ones we mostly focus on.