Dirk and his team were tasked to explore digital services for their audiology customers in the US. Focusing on the unmet needs first, before jumping to solution, he turned to Jobs to be Done. A powerful logic to take the customer perspective, but hard to apply.
Dirk will explain:
– how the Job was framed correctly, to avoid getting lost
– how exploratory interviews were conducted, to identify precise, actionable customer problems
– how the problems were quantitatively validated, to identify pain points
– how the solution will be designed, to address those pain points
The Team was coached by Vendbridge experts during the project.