Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work. Unverändert: Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work.
In this session, the JTBD experts from Vendbridge will share how JTBD is applied successfully in qualitative interviews, how to take those insights to the next level with a quantification and spinning result to impact.

Recroding will follow soon.