JTBD Meetup Geneva – The Jobs of “Job-to-be-done”
"Know your customer"... "Solve a problem"... "Fulfill a need"... You have no doubt heard a variation of these mantras [...]
"Know your customer"... "Solve a problem"... "Fulfill a need"... You have no doubt heard a variation of these mantras [...]
At the rate markets, technologies and customer expectations change today launching successful innovations becomes both more important and difficult. [...]
To grow in a market, a company needs products that offer either greater value or a lower price. From [...]
What is a great product? One that provides value to the customer. How do they judge whether or not [...]
Innovation is easy, successful innovation is not. Beat Walther explains what value is through a JTBD lens. Understand where [...]
OUTDOORCHEF, a DKB Household brand, is a leading manufacturer and seller of premium grills. Over 25 years ago, the [...]
Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring [...]
In the worldwide bestseller, "The Innovator's Dilemma", Clayton M. Christensen exposed a crushing paradox behind the failure of many [...]
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. [...]
No organization can survive without iconoclasts - innovators who single-handedly upturn conventional wisdom and manage to achieve what so [...]