JTBD Meetup Geneva – The Jobs of “Job-to-be-done”
"Know your customer"... "Solve a problem"... "Fulfill a need"... You have no doubt heard a variation of these mantras [...]
Keynote at X-Days in Interlaken
At the rate markets, technologies and customer expectations change today launching successful innovations becomes both more important and difficult. [...]
From Insight to Growth – It’s the customers who set the rules
To grow in a market, a company needs products that offer either greater value or a lower price. From [...]
Know your customers value metrics
What is a great product? One that provides value to the customer. How do they judge whether or not [...]
What is value?
Innovation is easy, successful innovation is not. Beat Walther explains what value is through a JTBD lens. Understand where [...]
How to enter the premium grill segment: customer pains provide the clue
How do we enter a new segment? What is most relevant for premium grill users? We have plenty [...]
Value proposition: what grabs the customer?
Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring [...]
The Innovator’s Solution
In the worldwide bestseller, "The Innovator's Dilemma", Clayton M. Christensen exposed a crushing paradox behind the failure of many [...]
Hidden in Plain Sight
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. [...]
Iconoclast
No organization can survive without iconoclasts - innovators who single-handedly upturn conventional wisdom and manage to achieve what so [...]