Create a strong brand with Jobs-to-be-done: Assura health insurance
Rewatch the event: Assura, the #3 insurer for basic health care in Switzerland, has been a [...]
A proven process to take the guesswork out of innovating in digital health
A proven process to take the guesswork out of innovating in digital health [...]
Stop guessing in digital health with Jobs-to-be-done and Stakeholder-Focused Innovation
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like [...]
Stakeholder-Focused Innovation
Stakeholder-Focused Innovation SFI starts by taking the perspective of the patient and of healthcare professionals very early on [...]
Stop guessing the value a digital health solution should offer to stakeholders and answer these 3 questions
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like [...]
Jobs-to-be-done leads the way to the Blue ocean!
In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection [...]
Unify customer data and reports through the customer’s perspective
Drowning in too much knowledge When we start an innovation project in a large organization we start with [...]
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up [...]
The 3 elements of a Pain Point
The concept of a Pain Point has gained a lot of traction and is very widely used today in [...]
Don’t look at other Value Propositions when you design your own!
Simons intriguing sentence about Value Propositions During a recent workshop and a discussion about Value Propositions a Startup [...]