Yann Wermuth

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So far Yann Wermuth has created 77 blog entries.

Increase solution comfort by moving from an idea-driven innovation approach to a need-driven innovation process

What would an ideal process of the front-end of innovation look like? Well probably something like this: [...]

Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater [...]

Symbols are structuring our everyday life to an extent we rarely get aware of. For a very long time, [...]

Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to [...]

Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find [...]

Everyone knows the popular Chinese Whispers game we all played as kids. Someone starts to whisper [...]

Beat Walther talks to Jan Nusra on why one should aim before shooting in innovation – and how it is [...]

With the digital revolution as a main driver of change, customers have become a central market power over the past [...]

Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find [...]

Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT The [...]