Unlocking the innovative power of Customer Journeys with Jobs-to-be-done
Customer Journeys are a tool to map the journey a customer goes through along interaction points until a desired [...]
Customer Journeys are a tool to map the journey a customer goes through along interaction points until a desired [...]
Many agree that the current pandemic situation, alongside the dramatic and deadly effects on the lives of so many, [...]
Why a philosophical perspective? Jobs-to-be-done theory has gained a lot of traction. The more people know and think [...]
Wednesday April 14th 6 pm CET Zoom Manuel Venzi, Head of Product Management at [...]
Dirk and his team were tasked to explore digital services for their audiology customers in [...]
Taking the right decisions in innovation In challenging times, taking the right innovation decisions matter even [...]
Rewatch the event: Assura, the #3 insurer for basic health care in Switzerland, has been a [...]
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like [...]
Stakeholder-Focused Innovation SFI starts by taking the perspective of the patient and of healthcare professionals very early on [...]
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like [...]