Unlocking the innovative power of Customer Journeys with Jobs-to-be-done
Customer Journeys are a tool to map the process a customer goes through along all interaction points. They are [...]
What are the real opportunities the pandemic has opened up from the customer view?
Many agree that the current pandemic situation, alongside the dramatic and deadly effects on the lives of so many, [...]
Progress, activities, tasks, causes – Jobs-to-be-done: A philosophical intervention to clarify the concept
Why a philosophical perspective? Jobs-to-be-done theory has gained a lot of traction. The more people know and think [...]
What does Jobs-to-be-done have to do with cooking?
Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a [...]
Overcoming practical challenges of a JTBD project
Dirk and his team were tasked to explore digital services for their audiology customers in [...]
Navigate innovation with more certainty – An approach to understand what customers want
Taking the right decisions in innovation In challenging times, taking the right innovation decisions matter even [...]
Create a strong brand with Jobs-to-be-done: Assura health insurance
Rewatch the event: Assura, the #3 insurer for basic health care in Switzerland, has been a [...]
Stop guessing in digital health with Jobs-to-be-done and Stakeholder-Focused Innovation
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like [...]
Stakeholder-Focused Innovation
Stakeholder-Focused Innovation SFI starts by taking the perspective of the patient and of healthcare professionals very early on [...]
Stop guessing the value a digital health solution should offer to stakeholders and answer these 3 questions
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like [...]