Harness the full power of Customer Journeys – with Jobs-to-be-done
29th of Setptember 18:00 CET Zoom German The webinar will be in german. Customer Journeys sind [...]
A chat with Scott Burleson – JTBD philosophy
8th Sept. 18:30pm CET Zoom A chat with Scott Burleson The Geneva and London JTBD [...]
Cooking with Jobs-to-be-done
Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a [...]
What are the real opportunities the pandemic has opened up from the customer view?
Many agree that the current pandemic situation, alongside the dramatic and deadly effects on the lives of so many, [...]
Progress, activities, tasks, causes – Jobs-to-be-done: A philosophical intervention to clarify the concept
Why a philosophical perspective? Jobs-to-be-done theory has gained a lot of traction. The more people know and think [...]
What does Jobs-to-be-done have to do with cooking?
Manuel Venzi, Head of Product Management at AMC, shared how product development and marketing shifted from a [...]
Overcoming practical challenges of a JTBD project
Dirk and his team were tasked to explore digital services for their audiology customers in [...]
Navigate innovation with more certainty – An approach to understand what customers want
Taking the right decisions in innovation In challenging times, taking the right innovation decisions matter even [...]
Create a strong brand with Jobs-to-be-done: Assura health insurance
Rewatch the event: Assura, the #3 insurer for basic health care in Switzerland, has been a [...]
Stop guessing in digital health with Jobs-to-be-done and Stakeholder-Focused Innovation
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like [...]