Events2021-04-14T20:31:49+02:00

Upcoming Events

From spark to flame to wildfire: Successful plays to spread Jobs-to-be-done in your organization. A panel discussion with special guest Jim Kalbach

11th of May, 2021 | 6pm (CET), 12 pm (EDT) | Zoom

You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make change happen. JTBD can provide strong clues for developing successful innovation and build a customer mindset in the company.
But what about the others in your organisation? What about management or other functions? They might be less enthusiastic about JTBD, might not see the value of it or just have other priorities to manage. What are successful strategies and approaches to spread user-centered thinking through Jobs-to-be-done?

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Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insight expert, we translate business objectives into the user perspective, uncover actionable customer insights and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation method is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

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Vendbridge AG
Dreikönigstrasse 47
8002 Zürich

Phone: +41 43 243 67 77
e-Mail: hello@vendbridge.com

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