Events2021-01-24T19:18:04+01:00

February 16th
2021
6 to 7 pm
Zoom

Create a strong brand with Jobs-to-be-done: Assura health insurance

Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite growing from 0 to 1 million customers, branding was never used as a growth lever and looked outdated.
Rasmus Quante, Marketing Director of Assura, will show:
  • How Jobs-to-be-done was used to define a convincing brand narrative
  • How the brand helped to align the company’s strong values and convictions with the unmet customer needs
  • How the brand strategy was tailored to a need-based customer segment
Register here:
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Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insight expert, we translate business objectives into the user perspective, uncover actionable customer insights and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation method is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

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