February 16th
6 to 7 pm

Create a strong brand with Jobs-to-be-done: Assura health insurance

Assura, the #3 insurer for basic health care in Switzerland, has been a successful disruptor since its creation in the 70ies. Despite growing from 0 to 1 million customers, branding was never used as a growth lever and looked outdated.
Rasmus Quante, Marketing Director of Assura, will show:
  • How Jobs-to-be-done was used to define a convincing brand narrative
  • How the brand helped to align the company’s strong values and convictions with the unmet customer needs
  • How the brand strategy was tailored to a need-based customer segment
Register here:
Vendbridge commits to protecting your data and will never give it to a third party and only use it with your consent. You can always have your information removed by unsubscribing or sending a request to
Go to Top