You as an innovation expert know: The Jobs-to-be-done logic is uniquely powerful to shift the perspective to an outside-in view and make change happen. JTBD can provide strong clues for developing successful innovation and build a customer mindset in the company.
But what about the others in your organisation? What about management or other functions? They might be less enthusiastic about JTBD, might not see the value of it or just have other priorities to manage. What are successful strategies and approaches to spread user-centered thinking through Jobs-to-be-done?