Cutting edge
- CFI/Jobs-to-be-done is one of the most advanced customer-centricity method that exists
- Vendbridge has a proven expertise and track-recod of JTBD successes
- The CFI approach has been refined in over 120 projects
Designed for impact
- The workshops are tailored to solve the business questions on your mind
- Tools & frameworks adjusted to ongoing projects
- Geared towards learning by doing
Fully remote
- JTBD Injector Workshops are fully digital by default
- Wherever your team is, we bring them all together
- Sessions can be recorded, documents and tools are all digital
Working with Vendbridge was a pleasure – they are flexible and customer-focused. Vendbridge not only brings a high methodological competence to the table, but also the necessary pragmatism to get teams to achieve results.
Mirjam Reber, Agile Coach in SaaS
The Jobs-to-be-done logic is very convincing but a challenge in it’s application. Vendbridge provided us concrete help and straightforward tools to successfully apply Jobs-to-be-done during the workshop and after.
Heiner Kaufmann, Senior Innovation Expert, SBB CFF FFS
What the team can do after a JTBD Injector Workshop
Your team will:
- Understand the JTBD logic to think more customer-centric
- Be able to frame their projects and ideas from a customer perspective
- Know how customer judge the value of their ideas and projects
- Change the way they interact with customers and deal with customer input
- Have sharpened a lighthouse-project from the customers perspective
- Have a set of tools and frameworks to apply the next day
Components of the workshop
JTBD and CFI
Jobs-to-be-done is a way to think like your customers. In a nutsell: Customers don’t want a product, they want to get help getting their Job done better. Jobs-to-be-done is customer-centric because it’s a solution-free way of thinking and takes an external perspective.
CFI (Customer-Focused Innovation) is the Vendbridge approach to apply Jobs-to-be-done.
Key Frameworks
To frame a project
To identify customer needs
To sharpen the Value Proposition
JTBD-Hierachy
Value Metric kit
Promise-centered Value Proposition Canvas
Who will facilitate your JTBD Injector Workshop?
Beat has more than 25 years of experience in business strategy, innovation and marketing & sales.
beat.walther@vendbridge.com
+41 79 630 46 16
Yann has more than 10 years of experience working with the CFI Methodology and JTBD.
yann.wermuth@vendbridge.com
+41 79 516 14 02