Spin ideas to
growth

with Jobs-to-be-done

Companies continuously invest in new products and strategies, yet often fail to achieve the aspired growth results. One reason: Customer needs are not met. Slow market adoption is the consequence.

Vendbridge provides the missing link in customer data: measuring precise unmet needs.

This is done with Customer-Focused Innovation (CFI), a systematic process based on Jobs-to-be-done. CFI leverages customer insights data from more than 130 projects across B2B, Healthcare and B2C sectors.

CFI helps you to:

measure the unmet needs of new customers or markets
de-risk decision making during innovation & development
speed up market acceptance

Don't let your next idea become a missed opportunity. Spin your ideas into growth by partnering with Vendbridge.

Let's start with a free advisory call

Clients

Ambitious companies and innovative technology startups with one goal in common: Accelerate growth by providing more value to the customer.

See more Clients & Projects

The brains behind Vendbridge

Vendbridge consists of two human brains and one artificial brain.

Beat Walther and Yann Wermuth co-created and improved CFI over the past 15 years with a vast client base.

VirtualBrain is an on-premise AI trained system that knows the CFI processes and leverages the insights from thousands of customer interviews, quantified unmet needs and more. VirtualBrain is fully GDPR compliant without leakage to commercially available LLMs.