JTBD Meetup Geneva – The Jobs of “Job-to-be-done”
"Know your customer"... "Solve a problem"... "Fulfill a need"... You have no doubt heard a variation of these mantras [...]
Jobs-to-be-done logic applied
With the digital revolution as a main driver of change, customers have become a central market power over the past [...]
Case study: Hearing the hearing impaired
Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT The [...]
What is value?
Innovation is easy, successful innovation is not. Beat Walther explains what value is through a JTBD lens. Understand where [...]
How to enter the premium grill segment: customer pains provide the clue
OUTDOORCHEF, a DKB Household brand, is a leading manufacturer and seller of premium grills. Over 25 years ago, the [...]