Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up [...]
Recruiting for qualitative exploration
Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find [...]
JTBD Meetup Geneva – The Jobs of “Job-to-be-done”
"Know your customer"... "Solve a problem"... "Fulfill a need"... You have no doubt heard a variation of these mantras [...]
The Jobs-to-be-done Hierarchy
Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find [...]
Know your customers value metrics
What is a great product? One that provides value to the customer. How do they judge whether or not [...]
Business Model Innovation
© University of St.Gallen (HSG) Text by Prof. Dr. Oliver Gassmann, Production: http://www.zense.ch Academic Director: Prof. Dr. [...]
Expert’s roundtable on innovation
An overwhelming majority of Swiss leaders thinks Innovations is the key success factor. But only half of the companies tackle [...]