The lockdown, Jobs-to-be-done and what you can learn from it
Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to [...]
Recruiting for qualitative exploration
Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find [...]
Companies should stop playing Chinese Whispers
Everyone knows the popular Chinese Whispers game we all played as kids. Someone starts to whisper [...]
In Innovation you have to aim before you shoot!
Beat Walther talks to Jan Nusra on why one should aim before shooting in innovation – and how it is [...]
Keynote at X-Days in Interlaken
At the rate markets, technologies and customer expectations change today launching successful innovations becomes both more important and difficult. [...]
From Insight to Growth – It’s the customers who set the rules
To grow in a market, a company needs products that offer either greater value or a lower price. From [...]
More agility at the front-end of the innovation process
From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley When it comes to [...]
First-time-right to speed up innovation in B2B, a recent discussion with a CEO
CEO: What do you do in Vendbridge? V: We do something very simple: We observe and talk to your customers to find [...]
We only accept successful innovation
In 2008, the top 1000 innovation companies spent USD 532 billion only on R&D (Booz Allen, 2009). However, success rates [...]
Innovation – Not a question of chance!
Innovation leads to growth, but innovations fail often. The article shows why this is the case and how in three [...]