Jobs-to-be-done leads the way to the Blue ocean!
In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection [...]
Unify customer data and reports through the customer’s perspective
Drowning in too much knowledge When we start an innovation project in a large organization we start with [...]
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up [...]
The 3 elements of a Pain Point
The concept of a Pain Point has gained a lot of traction and is very widely used today in [...]
Increase solution comfort by moving from an idea-driven innovation approach to a need-driven innovation process
What would an ideal process of the front-end of innovation look like? Well probably something like this: [...]
Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown
Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater [...]
3 reasons why the lighthouse should be the symbol of innovation
Symbols are structuring our everyday life to an extent we rarely get aware of. For a very long time, [...]
The lockdown, Jobs-to-be-done and what you can learn from it
Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to [...]
Recruiting for qualitative exploration
Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find [...]
JTBD Meetup Geneva – The Jobs of “Job-to-be-done”
"Know your customer"... "Solve a problem"... "Fulfill a need"... You have no doubt heard a variation of these mantras [...]