Jobs-to-be-done leads the way to the Blue ocean!
In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection [...]
The 3 elements of a Pain Point
The concept of a Pain Point has gained a lot of traction and is very widely used today in [...]
The Jobs-to-be-done Hierarchy
Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find [...]
How to enter the premium grill segment: customer pains provide the clue
OUTDOORCHEF, a DKB Household brand, is a leading manufacturer and seller of premium grills. Over 25 years ago, the [...]
The Holy Grail in innovation!
In a program called »venture», an initiative of the ETH Zurich, Knecht Holding, the innovation promotion agency CTI and McKinsey [...]
Value proposition: what grabs the customer?
Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring [...]
Close the gap between customer insights and implementation
To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what [...]