Don’t look at other Value Propositions when you design your own!
Simons intriguing sentence about Value Propositions During a recent workshop and a discussion about Value Propositions a Startup [...]
Case study: Hearing the hearing impaired
Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT The [...]
Know your customers value metrics
What is a great product? One that provides value to the customer. How do they judge whether or not [...]
What is value?
Innovation is easy, successful innovation is not. Beat Walther explains what value is through a JTBD lens. Understand where [...]