Solve innovation challenges

We bring customer focus into your innovation projects to increase chances of market success.


Build customer insights skills

We offer different formats to build customer insights skills. Always working on concrete projects.


Solve innovation challenges

Focus Innovation Roadmaps

Roadmaps are often over loaded and lack focus. Which idea adds most value to customers? Where are the low-hanging fruits? And which ideas do not justify the resources needed?

Your innovation roadmap is evaluated and prioritized through the lens of the customers.

Concept Sharpening

Sometimes concepts are promising but vague and do not have a shared core purpose and clear customer benefit.

Vendbridge methodology and tools help sharpen innovation concepts from a customer perspective

Value Proposition Design

Every product or service needs a compelling Value Proposition, promising to solve real problems and unmet needs.

With Vendbridge’s promise-centered value proposition design tool you develop razor-sharp propositions to increase market success.

Customer Journeys based on Jobs-to-be-done

Customer journeys have become key to design new products and experiences.

Vendbridge combines customer journey design with Jobs-to-be-done thinking to look beyond solutions and understand journey pain points quantitatively.

Customer Foundation

Your organization wants to deeply understand what drives customers in order to design winning strategies for innovation, go-to-market or branding.

Vendbridge’s Customer-Focused Innovation methodology, proven in more than 100 projects, reveals the customer pains in a holistic, concrete and measurable way and helps spin your strategies towards unmet customer needs.

Working with Vendbridge was a pleasure – they are flexible and customer-focused. Vendbridge not only brings a high methodological competence to the table, but also the necessary pragmatism to get teams to achieve results.

Mirjam Reber, Agile Coach in SaaS

Build customer insights skills

Injector Workshops

Mastering all techniques to understand customers is challenging. Some building blocks might be missing in your team.

Vendbridge injects skills from own experience with Jobs-to-be-done and general customer insight discovery. Short 1-hour sprints to 1-day workshops.

Jobs-to-be-done Project Coaching

The Jobs-to-be-done logic is easy to understand, but challenging to apply. You want to get started with this powerful concept or you are having trouble getting results, contact us.

Vendbridge coaches teams to apply Jobs-to-be-done on real projects. No matter how small or big your company or project is, we help you deliver results while becoming a JTBD expert yourself.

Value Proposition Design Workshops

Value Propositions need to be compelling to convince customers to replace an old product or an existing habit with a new product or habit. But most Value Propistions don’t have the power to do this.

Vendbridge helps to design truly compelling propositions with our promise-centered Value Proposition tool.

Sales Acceleration for Startups

Startups who shift gear from a technology mindset to a sales oriented mindset dramatically increase their success chances.

The Sales Accelerator for startups helps to achieve this. Proven more than 100 times over the past years with technology startups from the Innosuisse network.