What we do

Customer foundation

Your organization wants to deeply, concretely and fundamentally understand what drives customers. Know their Pain Points in a fact-based and quantitatively validated manner. And use that understanding for various other purposes, such as innovation, strategy, branding and roadmapping, etc. We can help you build a customer foundation.

Idea sharpening

Ideas are often abundant. But which ideas are worth betting on? Which really address an unmet customer need? And which ideas need to be rescoped and sharpened to achieve market success? We can help you systematically evaluate, prioritize and sharpen ideas from a customer perspective.

Value Proposition

Every product or service needs a clear and compelling Value Propositon. Value Propositions get compelling if they promise to solve your customers true Pain Points and unmet needs. With our Promise-centered Value Proposition design tool, together, we develop cristal clear Value Propositions to boost market success.

Service Blueprint

To align your organization to the customer a Service Blueprint or a customer journey must be based on a thorough outside-in understanding of your customer. Understand the customer’s Job-to-be-done to build Service Blueprints that are truly isomorphic to the customer’s experience. We can help you build Service Blueprints based on an unbiased customer understanding.

Jobs-to-be-done coaching

Do you struggle to apply Jobs-to-be-done in your organization on current projects? We offer a Jobs-to-be-done coaching on your current projects so you can make them a success. You run the project, we advise you on how to apply Jobs-to-be-done. Visit our Jobs-to-be-done coaching page for more.

The Customer Value Map

We create a deeper customer understanding with  jobs-to-be-done, a strong logic to understand customers better. Key in our approach is the Customer Value Map, a tool to guide market strategies, innovation initiatives and new product developments: fact-based and validated.

Customer Value Map

Client feedback

The advice Vendbridge gave for our B2B sales strategy has changed the game.
Resulting in a better learning curve and most important more closed deals.
I would highly recommend hiring Vendbridge to work on sales acceleration.

Jim Hershkowitz, Co-founder Immodating

Your professionalism and commitment impressed me. My objective has been achieved.
Changing the mindset from: «What new business model can we develop?» to
«What are the opportunities for us, given our customer's true needs?»

Antonio, Head of Global Market Access

I thought I knew my clients, but what I discovered from your project
gave me a whole new perspective on how our clients think.

Paul, New Business Model Developer

When I committed the money for this project, I expected
one new insight. Now I got at least 8. It was worth every pound.

Laura, Head of Market Access UK

With Vendbridge we did an amazing project. They helped us open up our eyes
and have a different perspective that brought real good value to us.

TV Provider, Head of Innovation

Every time I visited India in the last 4 years, more questions occurred.
With this approach, I discovered solutions to answers.
I am now prepared to go ahead full steam with these ideas.

Lindt & Sprüngli of Switzerland, Area manager India

In the context of the project focusing on TV Widgets,
I was truly impressed by the power of your method,
the practicability of your tools and the inspiration that came from it.

Digital TV, Head of Innovation

Vendbridge’s advise was really amazing. The tools they recommended, like the pain
sheet, revealed totally new insights from our clients, which we can use to demonstrate
our value. I am sure this will instantly improve our sales results.

Technology Startup, CEO

You Vendbridge guys really inspired our relationship managers.

Global Retail Bank, Business Unit Head Asset Management