What’s on our mind:
In addition to our client work, we like brain work. That helps to improve our methodologies and tools.
3 reasons why the lighthouse should be the symbol of innovation
Symbols are structuring our everyday life to an extent we rarely get aware of. For a very long time, [...]
The lockdown, Jobs-to-be-done and what you can learn from it
Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to [...]
Recruiting for qualitative exploration
Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find [...]
JTBD Meetup Geneva – The Jobs of “Job-to-be-done”
"Know your customer"... "Solve a problem"... "Fulfill a need"... You have no doubt heard a variation of these mantras [...]
Companies should stop playing Chinese Whispers
Everyone knows the popular Chinese Whispers game we all played as kids. Someone starts to whisper [...]
In Innovation you have to aim before you shoot!
Beat Walther talks to Jan Nusra on why one should aim before shooting in innovation – and how it is [...]
Jobs-to-be-done logic applied
With the digital revolution as a main driver of change, customers have become a central market power over the past [...]
The Jobs-to-be-done Hierarchy
Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find [...]