Beat Walther

Beat has more than 25 years of experience in business strategy, innovation and marketing & sales.

Alice Šáchová

Alice Šáchová-Kleisli has more than 25 years of international experience, including 14 years as a Managing Director and CEO.

Petra England

Petra has more than 25 years of experience in market research, competitive intelligence and project management.

Yann Wermuth

Yann has more than 6 years of experience working with the CFI Methodology and JTBD.

Arianna Sindreu

Arianna is a Consultant at Vendbridge since 2017.


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Vendbridge builds a bridge between companies and their customers. We change the perspective form inside-out to outside-in.

Because too many strategies, innovations and new products fail or don’t have the desired impact, Stephan Peyer and Beat Walther founded Vendbridge in 2001. Our mission: Help companies create useful products with more value.

Since 2013, Beat Walther and Alice Sachova manage Vendbridge with a team of internal and external customer insight experts.

Because of the crucial importance of understanding customers in-depth, Vendbridge created the Customer Focused Innovation method, an approach to discover customer pain points in a measurable, actionable way.

171003.f CFI Logo VGA blau


Vendbridge AG
Dreikönigstrasse 47
8002 Zürich
Phone +41 43 243 67 77

Client feedback

The advice Vendbridge gave for our B2B sales strategy has changed the game.
Resulting in a better learning curve and most important more closed deals.
I would highly recommend hiring Vendbridge to work on sales acceleration.

Jim Hershkowitz, Co-founder Immodating

Your professionalism and commitment impressed me. My objective has been achieved.
Changing the mindset from: «What new business model can we develop?» to
«What are the opportunities for us, given our customer's true needs?»

Antonio, Head of Global Market Access

I thought I knew my clients, but what I discovered from your project
gave me a whole new perspective on how our clients think.

Paul, New Business Model Developer

When I committed the money for this project, I expected
one new insight. Now I got at least 8. It was worth every pound.

Laura, Head of Market Access UK

With Vendbridge we did an amazing project. They helped us open up our eyes
and have a different perspective that brought real good value to us.

TV Provider, Head of Innovation

Every time I visited India in the last 4 years, more questions occurred.
With this approach, I discovered solutions to answers.
I am now prepared to go ahead full steam with these ideas.

Lindt & Sprüngli of Switzerland, Area manager India

In the context of the project focusing on TV Widgets,
I was truly impressed by the power of your method,
the practicability of your tools and the inspiration that came from it.

Digital TV, Head of Innovation

Vendbridge’s advise was really amazing. The tools they recommended, like the pain
sheet, revealed totally new insights from our clients, which we can use to demonstrate
our value. I am sure this will instantly improve our sales results.

Technology Startup, CEO

You Vendbridge guys really inspired our relationship managers.

Global Retail Bank, Business Unit Head Asset Management