From 1994 until 1998, Alice worked as a consultant for the Boston Consulting Group in London and Zurich. Her role focused on corporate strategy and post-merger integration for companies in the retail, consumer goods and financial services industries. During this time, she was also an active member of the BCG Consumer & Retail Practice Group.
From 1998 until 2001, Alice Šáchová was CEO of Tela AG. She restructured the company, which was subsequently sold to Kimberly-Clark, and led its integration into the new parent corporation. For her managerial efforts and competence, she was awarded the LadyWaterman Prize in 1999. Alongside her leadership role at Tela AG, she established the European own brand business for Kimberly-Clark.
In 2002 Alice bought the Swiss advertising agency FAVO and became an entrepreneur in this creative sector. The following six years were dedicated to strategic brand communication, customer insights and the implementation of creative concepts in communication materials. Alice first worked with Vendbridge during her time at FAVO.
Alice Šáchová became CEO and shareholder of the DE SEDE Group (DSG) in 2008. She was attracted to the brand portfolio, which includes the premium de Sede brand, and the challenge to develop DSG into a powerful European furniture manufacturer. She was similarly interested in the management-buy-in offer from the private equity firm CAPVIS. As a result of the move to DSG, Alice sold FAVO to European agency network Scholz & Friends; however, she continues to sit on the board of the Swiss subsidiary. At DSG, she set up, inter alia, the product management function and established an innovation process including a designer strategy. She had to drastically restructure the company due to the ongoing financial crisis, and in 2012 DSG’s operating companies were sold to a private investor.
Alice has always enjoyed working in the areas of innovation, customer insights, positioning and the evaluation of new business areas, so she’s very happy to be joining Vendbridge as a partner in summer 2013. She’s also looking forward to the opportunity to contribute to the CFI Institute.
Alongside her operating responsibilities, Alice has actively contributed to various supervisory boards for more than 10 years. She was on the boards of B.A.T. Switzerland in Lausanne and laboratory equipment manufacturer Integra Bioscience in Landquart until 2008. In addition to Scholz & Friends, Alice Šáchová is also currently a board member of shutter manufacturer Griesser AG and is chairman of the board at ASE Technik AG in Lucerne, a plant construction firm specializing in gravel quarries.
Her vast network and experience in strategy, branding, PMI, company restructuring and market launches is highly sought after by boards. Alice Šáchová is also active in a variety of business networks. She is the founding member of the Griffith Club in Zurich, and since 2010 has been on the management board of the Swiss Association for Marketing (GfM). Since 2012 she has held the position of president of the prestigious Swiss Management Association (SMG), where she has been a board member since 2009.