Beat Walther has 25 years experience in business strategy, innovation and marketing & sales. Having finished his Master of Business Administration studies at the Graduate School St. Gallen, Beat started his business career as an executive assistant at Grey Advertising, New York. In 1989 he joined Procter & Gamble (P&G) in Geneva to develop fast moving consumer good brands. Working out of Geneva, London and Zurich, he was responsible for a large number of product launches in different product categories and left P&G after six successful years as a Marketing Director of the Paper Division Switzerland. In 1995 Beat joined McKinsey & Company as a management consultant supporting clients in the pharmaceutical, retail and financial services industry in strategy and operational performance projects.

In 1999 he founded The Growth Architects AG, based in Zurich. The consultancy specializes in supporting large industrial companies, banks, and IT firms to develop growth strategies based on a profound understanding of end customer needs and to translate this understanding into innovation strategies & ideas and go-to-market plans.

In addition, since 2003 Beat works with the «Swiss Federal Office of Technology and Innovation» to support dozens of highly innovative technology start-ups in defining compelling value propositions and winning market entry strategies.

Beat is a certified expert in Strategyn’s Outcome-Driven Innovation (ODI). Together with Roger Chevalier, he has been conducting more than 50 international innovation projects since 2005, spreading the ODI approach through Strategyn Services GmbH, Zug to various bluechip companies.

In 2009 together with Roger Chevalier he founded the CFI Institute for Customer Focused Innovation in Lucerne/Switzerland, a best practice organization with the mission to increase innovation success via a stronger customer focus.

Beat has been a board member of technology companies like Reishauer or start-ups like Stimmt AG.


The advice Vendbridge gave for our B2B sales strategy has changed the game.
Resulting in a better learning curve and most important more closed deals.
I would highly recommend hiring Vendbridge to work on sales acceleration.

Jim Hershkowitz, Co-founder Immodating

Your professionalism and commitment impressed me. My objective has been achieved.
Changing the mindset from: «What new business model can we develop?» to
«What are the opportunities for us, given our customer's true needs?»

Antonio, Head of Global Market Access

I thought I knew my clients, but what I discovered from your project
gave me a whole new perspective on how our clients think.

Paul, New Business Model Developer

When I committed the money for this project, I expected
one new insight. Now I got at least 8. It was worth every pound.

Laura, Head of Market Access UK

With Vendbridge we did an amazing project. They helped us open up our eyes
and have a different perspective that brought real good value to us.

TV Provider, Head of Innovation

Every time I visited India in the last 4 years, more questions occurred.
With this approach, I discovered solutions to answers.
I am now prepared to go ahead full steam with these ideas.

Lindt & Sprüngli of Switzerland, Area manager India

In the context of the project focusing on TV Widgets,
I was truly impressed by the power of your method,
the practicability of your tools and the inspiration that came from it.

Digital TV, Head of Innovation

Vendbridge’s advise was really amazing. The tools they recommended, like the pain
sheet, revealed totally new insights from our clients, which we can use to demonstrate
our value. I am sure this will instantly improve our sales results.

Technology Startup, CEO

You Vendbridge guys really inspired our relationship managers.

Global Retail Bank, Business Unit Head Asset Management