FIFA World Football Museum
How does a customer-focused museum concept based on customer needs look like? What size is the market and who are the target groups? (carried out before before the opening 2016)
What are the needs and difficulties of Diabetes-1 patients in everyday life? Are there differences in the different countries? How does an innovative insulin delivery system look like and what is necessary for a global market introduction?
Consumer goods manufacturer
What are the needs, motives and barriers for e-cigarette smoking in different countries? How can R&D develop innovative solutions accordingly?
Which requirements and expectations do physicians and nurses have when using point-of-Care testing devices?
What are promising market segments for a newly developed robot arm? Which value proposition and sales story will convince those segments? How to launch successfully on the market?
How to position as start-up company with products against bladder infection? Which packaging is convincing and how to communicate about this sensitive subject?
How do innovative concepts for car seats look like based on customer insights from drivers and passengers? What are the customer requirements regarding different usage situations like «to transport things» or «to stay in contact with the external world»?
Which new offerings and arguments for mobile solutions will convince business customers?
How could innovative business models for a global medtech company be designed in order to offer added value to health insurance companies and other payers in the European health care sector?
What are the target groups and how define and position them clearly? Which kind of information is necessary for an external agency briefing in terms of marketing and communication activities?