Our clients are larger companies and innovative technology startups. From different industries. This enriches not only our perspective, but also the one of our clients.









Customer Explorations

Our customers from A to Z

Customer insight explorations over the past 10 years

World Map

Projects in progress

Mobile Banking for international bank

How can the usage of mobile banking applications be increased?
How to position mobile banking in comparison to e-banking and to competitor’s mobile solutions in order to maximize customer usage rates?
Leading insurance company

Which value-add innovations in retirement planning and car insurance can help to differentiate from competitors? What are approaches to design interaction between the insurance company and customers in a more relevant way?
Global food manufacturer

What are the worries and concerns of consumers, when dealing with food and foodstuffs in everyday life?
Which innovation projects have high success chances from a consumer point of view?
What are promising overarching innovation concepts beyond individual food categories?
Internationales MedTec-Unternehmen

How are diagnostic test devices integrated into the daily routines of physician offices?
Which IT functions are required in order to address pain points of physicians and nurses when conducting diagnostic tests?
Leading art fare
What’s the direction for a digital strategy in order to develop a more intense relationship with art collectors throughout the year? How can new technologies like blockchain or virtual reality be applied to bring value to collectors and galleries?
Premium kitchen device manufacturer
Which innovation projects on the roadmap will be successful from a customer point of view?
Which projects have fewer success chances? How can projects be sharpened in order to better address customer pain points?

Some accomplished projects:

FIFA World Football Museum

How does a customer-focused museum concept based on customer needs look like? What size is the market and who are the target groups? (carried out before before the opening 2016)

Medtec company

What are the needs and difficulties of Diabetes-1 patients in everyday life? Are there differences in the different countries? How does an innovative insulin delivery system look like and what is necessary for a global market introduction?

Consumer goods manufacturer

What are the needs, motives and barriers for e-cigarette smoking in different countries? How can R&D develop innovative solutions accordingly?

Medtec company

Which requirements and expectations do physicians and nurses have when using point-of-Care testing devices?

Robotic company

What are promising market segments for a newly developed robot arm? Which value proposition and sales story will convince those segments? How to launch successfully on the market?

Medtec company

How to position as start-up company with products against bladder infection? Which packaging is convincing and how to communicate about this sensitive subject?

Automotive company

How do innovative concepts for car seats look like based on customer insights from drivers and passengers? What are the customer requirements regarding different usage situations like «to transport things» or «to stay in contact with the external world»?

Telecom provider

Which new offerings and arguments for mobile solutions will convince business customers?

Medtec company

How could innovative business models for a global medtech company be designed in order to offer added value to health insurance companies and other payers in the European health care sector?

Fashion retailer

What are the target groups and how define and position them clearly? Which kind of information is necessary for an external agency briefing in terms of marketing and communication activities?

Even more accomplished projects:

  • Loyalty program provider: Develop a 2.0 customer loyalty strategy based on insights into end-users and partners motives
  • Global OEM for thermic power plants: Develop a customer-focused innovation strategy for Europe, Asia and America for automation & control
  • Global consumer brand: Develop a customer-centric messaging strategy for the Indian market
  • Global agrochemical company: Create consumer concepts for Indian farmers who are at the bottom of the wealth pyramid
  • Swiss market leader for trade fairs: Plan and design an innovative event concept for wealthy bank clients
  • European provider of elastomer & plastic components: Accelerate sales projects through value selling
  • Swiss private bank: Define a repositioning strategy, including the development of a compelling value proposition and an innovative service offering
  • Financial services company: Create an advisory concept for wealthy retired individuals
  • Microfinance India: Develop a loyalty strategy and innovative offering ideas for their core services
  • Coating solution provider: Implement a conceptual value selling approach for global key account management & regional field forces in Europe, the US and Asia
  • TV company: Prioritize and strengthen more than hundred innovation ideas based on end consumer expectations
  • Global agrochemical company: Develop an innovation strategy to convince Chinese & Indian farmers of the efficiency and value of premium products
  • Commercial building management company: Identify key customer insights and develop a customer-focused innovation strategy for new product development
  • Global nuts & bolts wholesaler: Develop customer-focused engineering solutions
  • Swiss furniture retailer: Define repositioning of brand and service strategy to distinguish themselves from competitors
  • Hearing aids company: Prioritize the innovation pipeline and create a more patient-oriented communication strategy