Product Managers are facing many challenges every day. As if the day-to-day was not enough, a new challenge is being added: Understanding...

When introducing a new product, launching a digital service, or running a sales campaign, a compelling value proposition is key to...

We need to provide job seekers and HR managers with AI solutions that offer real added value in order to be successful in the market. The...

Jobs-to-be-done is a powerful concept to make a growth project customer-focused and successful. For UX/CX, marketing&sales, product...

Many companies have initiated projects in artificial intelligence (AI). They are experimenting with the technology and are trying to find...

It is not enough to only talk about Jobs-to-be-done in a company - it has to become the coffee table talk! In this webinar we had...

Many companies are on a path to become more sustainable. Large efforts are undertaken to establish sustainability measuring and emissions...

Many companies are on a path to become more sustainable. Large efforts are undertaken to establish sustainability measuring and emissions...

Amongst Jobs-to-be-done practitioners and our clients, Customer-Focused Innovation (CFI) is known as a process to measure unmet customer...