Lateral thinking:
Absolutely.
Our blog posts
The Jobs-to-be-done Hierarchy
True customer understanding
Everyone can be creative!
Do you still believe Innovation is like looking for easter eggs?
Close the gap between customer insights and implementation
People don’t want Christmas gifts
Where good ideas come from
Geschäftsmodell-Innovationen
Are your customers committed?
The concrete wins over the abstract
Value proposition: what grabs the customer?
We only accept successful innovation
More agility at the front-end of the innovation process
Customers want more value, not a lower price
How to enter the premium grill segment: customer pains provide the clue
Letter to the Customer Insight
From Insight to Growth – It’s the customers who set the rules
Case study: Hearing the hearing impaired
A story on 4 wheels
Innovation – Not a question of chance!