Jobs-to-be-done logic applied
With the digital revolution as a main driver of change, customers have become a central market power over the past years. Their new clout...
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Lateral thinking:
Absolutely.
Our blog posts
May 6, 20185 min read
How to enter the premium grill segment: customer pains provide the clue
How do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we...
May 6, 20182 min read
Case study: Hearing the hearing impaired
Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT...
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