In digital, guessing is the standard A key success factor in digital innovation, invented by big players like Google and Facebook, is to...

The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products....

Simons intriguing sentence about Value Propositions During a recent workshop and a discussion about Value Propositions a Startup founder...

What would an ideal process of the front-end of innovation look like? Well probably something like this: As you get closer and closer to...

Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal...

Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to proclaim that the...

Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find people for...

At a glance Companies struggle to understand what their customers really want. One reason is that organizations tend to distort customer...

Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find...

Line managers tend to be biased by their role and function. Sales thinks in terms of price. Engineers think about technology. Marketing...

Everyone can be creative! Our ideation sessions confirm what David Kelley from IDEO says in this TED talk. The Vendbridge creativity...

It is so much fun to watch my kids running around in our garden trying to find their Easter nests. They try and fail, and try and fail,...

«Customers don’t buy a drill. They buy a quarter-inch hole», said marketing guru T. Levitt already in the 1960s. And he meant: Think...

#Creativity #Ideas #Innovation

If yes, they recommend your products or services to friends and colleagues. If not, they just use them with the risk to switch to other...

All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»,...

Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring added value; it is the...

In 2008, the top 1000 innovation companies spent USD 532 billion only on R&D (Booz Allen, 2009). However, success rates of new products...

From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley. When it comes to innovation design, there is...

A cup of coffee costs 5 cents traditionally prepared, but many people pay 50 cents for a Nespresso. Mineral water is 500 times more...