To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former...

Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT...

What BMW understood is that the customers don’t care about a list of technical features. What the customer convinces is a whole story...

Innovation leads to growth, but innovations fail often. The article shows why this is the case and how in three systematic steps organic...

When you choose a Christmas gift, you first think carefully about your loved ones. You want to give them something new, something...

Next time you meet with product development, try to take the iPhone perspective! One key question is: What features should a new product...

Applying the systematic Outcome-Driven Innovation Method leads to groundbreaking innovations – based on real customer input. The new...