Taking the guesswork out of digital healthcare innovation
In digital, guessing is the standard A key success factor in digital innovation, invented by big players like Google and Facebook, is to...
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Lateral thinking:
Absolutely.
Our blog posts
Sep 18, 20205 min read
Jobs-to-be-done leads the way to the Blue ocean!
In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy...
Sep 3, 20207 min read
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products....
Jul 31, 20204 min read
From an idea-driven innovation approach to a need-driven innovation process
What would an ideal process of the front-end of innovation look like? Well probably something like this: As you get closer and closer to...
Jul 22, 20204 min read
Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown
Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal...
Jul 14, 20204 min read
The lockdown, Jobs-to-be-done and what you can learn from it
Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to proclaim that the...
Jan 16, 20195 min read
Recruiting for qualitative exploration
Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find people for...
Jun 20, 201815 min read
Jobs-to-be-done logic applied
With the digital revolution as a main driver of change, customers have become a central market power over the past years. Their new clout...
May 9, 20185 min read
The Jobs-to-be-done Hierarchy
Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find...
May 6, 20181 min read
Close the gap between customer insights and implementation
To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...
May 6, 20181 min read
People don’t want Christmas gifts
«Customers don’t buy a drill. They buy a quarter-inch hole», said marketing guru T. Levitt already in the 1960s. And he meant: Think...
May 6, 20182 min read
The concrete wins over the abstract
All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»,...
May 6, 20182 min read
More agility at the front-end of the innovation process
From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley. When it comes to innovation design, there is...
May 6, 20181 min read
Customers want more value, not a lower price
A cup of coffee costs 5 cents traditionally prepared, but many people pay 50 cents for a Nespresso. Mineral water is 500 times more...
May 6, 20185 min read
How to enter the premium grill segment: customer pains provide the clue
How do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we...
May 6, 201810 min read
From Insight to Growth – It’s the customers who set the rules
To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former...
May 6, 20182 min read
Case study: Hearing the hearing impaired
Applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market ABSTRACT...
May 5, 20181 min read
Innovation – Not a question of chance!
Innovation leads to growth, but innovations fail often. The article shows why this is the case and how in three systematic steps organic...
May 5, 20181 min read
Developing new products is like selecting Christmas gifts
When you choose a Christmas gift, you first think carefully about your loved ones. You want to give them something new, something...
Mar 3, 20161 min read
A revolution in innovation!
Applying the systematic Outcome-Driven Innovation Method leads to groundbreaking innovations – based on real customer input. The new...
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