In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy...

To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...

Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring added value; it is the...

How do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we...