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Lateral thinking:
Absolutely.
Our blog posts
Dec 9, 20201 min read
Prioritizing ideas with jobs-to-be-done: How SBB determines the most crucial ideas from the customer
You’re waiting on time at the track, but the train hasn’t arrived yet – what to do? Did I miss a track change? Will I still catch my...
Sep 18, 20205 min read
Jobs-to-be-done leads the way to the Blue ocean!
In the Q&A of a Meetup, someone from the audience asked a very interesting question: Is there a connection between Blue Ocean strategy...
Sep 16, 20201 min read
Post-COVID-19 Jobs-to-be-done
Event details We were invited to a London Meetup to present findings from our public jobs-to-be-done project, which looked at the work...
Sep 3, 20207 min read
Scope an innovation project from the customer’s perspective – The Jobs-to-be-done hierarchy 2.0
The challenge A team of young intrapreneurs sits down around a table. Their task is to come up with new mobility services and products....
Aug 25, 20205 min read
The 3 elements of a Pain Point
The concept of a Pain Point has gained a lot of traction and is very widely used today in business in general and innovation in...
Aug 10, 20204 min read
Don’t look at other Value Propositions when you design your own!
Simons intriguing sentence about Value Propositions During a recent workshop and a discussion about Value Propositions a Startup founder...
Jul 31, 20204 min read
From an idea-driven innovation approach to a need-driven innovation process
What would an ideal process of the front-end of innovation look like? Well probably something like this: As you get closer and closer to...
Jul 22, 20204 min read
Jobs-to-be-done and mental models: Bees and Butterflies during the Covid-19 lockdown
Of thriving bees… Susan gets up early in the morning before her husband and teenage kids. The wheater is nice, so she does her normal...
Jul 17, 20204 min read
3 reasons why the lighthouse should be the symbol of innovation
Symbols are structuring our everyday life to an extent we rarely get aware of. For a very long time, the symbol for innovation has been...
Jul 14, 20204 min read
The lockdown, Jobs-to-be-done and what you can learn from it
Quite symbolically the political authorities in Switzerland chose – of all the dates – Friday the 13th of march to proclaim that the...
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