Blog | Vendbridge

Oct 22, 20191 min read

Quantification of jobs-to-be-done

Jobs-to-be-done without Value Metrics is not actionable for product development and strategy. To quantify a project you have to...

Jan 16, 20195 min read

Recruiting for qualitative exploration

Recruiting for qualitative Jobs-to-be-done (JTBD) exploration isn’t as easy as you might think. Based on the example to “find people for...

Nov 27, 20186 min read

Companies should stop playing Chinese Whispers

At a glance Companies struggle to understand what their customers really want. One reason is that organizations tend to distort customer...

Jun 20, 201815 min read

Jobs-to-be-done logic applied

With the digital revolution as a main driver of change, customers have become a central market power over the past years. Their new clout...

May 9, 20185 min read

The Jobs-to-be-done Hierarchy

Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find...

May 6, 20181 min read

True customer understanding

Line managers tend to be biased by their role and function. Sales thinks in terms of price. Engineers think about technology. Marketing...

May 6, 20181 min read

Everyone can be creative!

Everyone can be creative! Our ideation sessions confirm what David Kelley from IDEO says in this TED talk. The Vendbridge creativity...

May 6, 20181 min read

Do you still believe Innovation is like looking for easter eggs?

It is so much fun to watch my kids running around in our garden trying to find their Easter nests. They try and fail, and try and fail,...

May 6, 20181 min read

Close the gap between customer insights and implementation

To become more customer-centric and innovative, many companies carry out market research or ask their sales force to identify what their...

May 6, 20181 min read

People don’t want Christmas gifts

«Customers don’t buy a drill. They buy a quarter-inch hole», said marketing guru T. Levitt already in the 1960s. And he meant: Think...