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Lateral thinking:
Absolutely.
Our blog posts
May 6, 20181 min read
Where good ideas come from
#Creativity #Ideas #Innovation
May 6, 20181 min read
Geschäftsmodell-Innovationen
© University of St.Gallen (HSG) Text by Prof. Dr. Oliver Gassmann, Production: http://www.zense.ch Academic Director: Prof. Dr. Thomas...
May 6, 20181 min read
Are your customers committed?
If yes, they recommend your products or services to friends and colleagues. If not, they just use them with the risk to switch to other...
May 6, 20182 min read
The concrete wins over the abstract
All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»,...
May 6, 20182 min read
Value proposition: what grabs the customer?
Question 1: Do we bring our clients added value? No, is the loud answer. Neither we nor our products bring added value; it is the...
May 6, 20181 min read
We only accept successful innovation
In 2008, the top 1000 innovation companies spent USD 532 billion only on R&D (Booz Allen, 2009). However, success rates of new products...
May 6, 20182 min read
More agility at the front-end of the innovation process
From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley. When it comes to innovation design, there is...
May 6, 20181 min read
Customers want more value, not a lower price
A cup of coffee costs 5 cents traditionally prepared, but many people pay 50 cents for a Nespresso. Mineral water is 500 times more...
May 6, 20185 min read
How to enter the premium grill segment: customer pains provide the clue
How do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we...
May 6, 20184 min read
Letter to the Customer Insight
Dear Customer Insight! I finally want to thank you. We have been knowing each other for more than 35 years. Today, everybody is...
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