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A revolution in innovation!

Applying the systematic Outcome-Driven Innovation Method leads to groundbreaking innovations – based on real customer input. The new method has been applied by strongly growing companies in many industries such as Microsoft, Johnson & Johnson or Bosch. It can revolutionize your innovation process!


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Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insights expert, we translate business objectives into the user perspective, uncover actionable customer insights,  and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation methodology is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

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