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Cooking with Jobs-to-be-done: Get customer insights faster


Vendbridge talking @Design thinking meetup London


Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work. Unverändert: Jobs-to-be-done has made it into many design and UX circles and discussions and debates are ongoing. Is it a buzzword or does it add real value? The proof of the pudding lies in cases that work. In this session, the JTBD experts from Vendbridge will share how JTBD is applied successfully in qualitative interviews, how to take those insights to the next level with a quantification and spinning result to impact.


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Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insights expert, we translate business objectives into the user perspective, uncover actionable customer insights,  and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation methodology is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

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