Building new businesses inside a large organization is tough. Only 10-15% of innovation ideas make it to market launch and only 3% create more than €50 million revenue. Why is this so? Companies hope that their past success recipes carry over to the future (spoiler alert: not true for most companies, as the statistics show). Their end-to-end process, from idea to scaled business, is broken. Vendbridge and Lean Scaleup fixed this broken process to beat the odds mentioned above.
If you are responsible for spotting or creating opportunities for new businesses, this is a must-see video. Frank Mattes and Vendbridge’s Beat Walther & Yann Wermuth show you how you could spot where your company’s process is broken and what you can do to fix it. This is not a theoretical lecture – we will guide you through the Dos and Don’ts via a case study.
Watch the video and find out how to:
Discover the most promising customer opportunities through measuring pain points
Select the best idea and spin it towards a compelling value proposition and high potential to scale
Validate the meaningful idea in a corporate context
Transition it to Scaling-Up to build a successful business
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