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How to make Jobs-to-be-done the coffee table talk in your company?

Updated: Apr 16, 2024

It is not enough to only talk about Jobs-to-be-done in a company - it has to become the coffee table talk! In this webinar we had StepStone as our guests talking about their experience of working with us on their past project with Jobs-to-be-done.



Do you want to know how you can make the user and their needs the centre of your company? Then have a look at the video below.



Get the slides here:




Do you want to see the long version of the webinar?





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Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insights expert, we translate business objectives into the user perspective, uncover actionable customer insights,  and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation methodology is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

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