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Innovation – Not a question of chance!

Innovation leads to growth, but innovations fail often. The article shows why this is the case and how in three systematic steps organic growth through innovation can be achieved and sped up – while significantly reducing the risk of failure.


Find the full article here (German):



 
 
 

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Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insights expert, we translate business objectives into the user perspective, uncover actionable customer insights,  and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation methodology is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

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