top of page

Product Quest Podcast



The newly launched Product Quest Podcast features Beat over two exciting episodes. Beat reveals the deep impact P&G thinking has had on him when he was in charge of Pampers, unfolds his Jobs-to-be-done story and the benefits and origins of the CFI approach (Customer-Focused innovation). Below you can listen to his insights.

Yann Wermuth, Partner at Vendbridge, is one in the co-host trio of the Product Quest Podcast. Along with their guests, Yann, Scott, and Jonathan discuss in-depth topics, tools and cutting-edge approaches that help companies develop products that customers will buy and love.


Search for "Product Quest Podcast" in your preferred podcast app or visit www.productquestpodcast.com




Episode 9: The Customer-Focused Innovation approach with Beat Walther, part 2













Episode 8: Beat Walther and Jobs-to-be-done, part1












 
 
 

Comments


Vendbridge AG
Neue Hard 14
8005 Zürich

Phone: +41 43 243 67 77
e-Mail: hello@vendbridge.com

Follow us

  • twitter (1)
  • linkedin (1)

Vendbridge supports companies to turn innovation initiatives into market success. As the leading customer insights expert, we translate business objectives into the user perspective, uncover actionable customer insights,  and focus growth initiatives on unmet customer needs. Our Customer-Focused Innovation methodology is based on Jobs-to-be-done and identifies what customers really want. Specific, un-biased and measurable.

Creators of

171003.f-CFI Logo-VGA blau-kl.png

© 2025 Copyright Vendbridge AG |  All Rights Reserved   |  Imprint  |  Privacy policy

bottom of page